VINTAGE CLOTHING STORE
PROJECT TYPE
REBRAND
DATE
APRIL 2024
This shop was started by a Metis artist. They made this small business to give entrepreneurial opportunities to Indigenous youth. They hire youth from 14-17 to give them work experience in a field they may have interest in. This shop started as a pop up and then moved to it’s own storefront in Vancouver. This area has lots of Indigenous youth as well as multiple resources for them, such as clubs and community centres. They make this shop inclusive to everyone and allow people with low income to shop for clothes. Their prices are cheap, as to be inclusive, and they have a wide variety of styles.
"Buroo" means drawer in the Metis language. This is a fitting name for this shop since a drawer is where you put all your new clothes.
Young adults aged 17-25. People who enjoy fashion and have a low income.
A modern brand with a vintage, street style twist will intrigue this audience. Simple colours and clean designs will allow for more focus on the clothes.
Illustrator: I used the pen tool to create my logo and graphic elements. I drew them out on paper and traced them with the pen.
Photoshop: I used this program to compose my advertisements. I cut my subject out using the pen tool and used brushes, adjustments, and blending modes to blend them into the background. I made sure the lighting looked right on both pieces of the composition. To make shadows, I used perspective and puppet warp, as well as brushes.
Figma: I made my website mock up on Figma. I brought it SVGs from illustrator and photoshop to build my website. I used a six column grid to make my layout.
In-Design: I composed my stationary on In-Design. I used margins, grids, and alignment.