SUMMER MUSIC FESTIVAL
CONCEPT
Create a festival aimed at a certain genre and group of people. Recognize your audience and cater to them.
GENRE
Drill / UK Rap
AUDIENCE
Late teens - mid 20s, primarily male.
POSTER COMPOSITION
I created two posters to cater to the audience.
The first one is made using the headliner as well as one of the smaller artists. I used contrasting colours throughout the whole festival, but especially in the graphic to halo around the headliner and draw attention to the woman. Everything is in line and easy to look at and read.
The second draws more attention to the festival name, rather than the artists. The festival name had British lingo in it (innit), so my audience will be able to tell the genre right away. As you move down the graphic, the artists are listed in order of popularity. I added some sponsors to make it more realistic.
COLOUR
Colour was a big way to draw interest from the audience. I used neon contrasting colours as well as softer accent colours. These reminded me of glow-in-the-dark necklaces and lights beaming on a stage. With these colours, I was able to highlight people or words, and draw interest to parts of the graphic that I wanted people to gravitate towards.
ALL ASSETS
